Cameron Conaway, Solace, 6. It requires focus and a deep, longstanding commitment. That is the main problem. Not sure what the solution is. This must stop before it escalates beyond any controlled means. Im willing to do my part. Its pure manipulation, and its done all the time with surveys and scientists (name your field) and poll numbers all for the express purpose of tricking us into throwing our weight behind whatever cause they The Powers That Be want pushed. TV is unwatchable now, its vile. Man, this country is in the toilet now. This is advertising (if you can call it that) at its worst. If more ad people want to be activists, this idiocy of Progression will ALWAYS INCREASE because the ACTIVISTS need JOBS! And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. The need to check boxes has destroyed any sense of creativity within our culture. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. And that, right now, is one of the biggest reasons the world is such a hot mess right now. I also was curious if others were noticing the same phenomenon. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. Do you think they diminish celebrating Ramadan because of the Christian minority? Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. Get the best people, dont create some arbitrary demographic mix. The foreign-born population was only 5% in 1965 compared with 14% today. Portrayed white women, and men and women of color. Corporations ran the world and kept people controlled with mindless TV as one mechanism. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. This is brand suicide. I noticed in my travels thru the UK and Western Europe it seems people there really are into Arabs and Moroccan, Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. Time to turn off the TV. Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising. American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. If so, great. Yes black people are way over represented in ads. SO GROSS!! I suggested it as further reading for all. There are no white males other than stupid guys! Activism has become a LUCRATIVE CAREER. Thanks for taking the time to say it! They earn the most per capita and have the highest education by race. (adsbygoogle = window.adsbygoogle || []).push({}); As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. LGBQT. And in print ads, commercials, etc. The black women get the white men, or a woman of any color, and thats another culture that we are bombarded with gender-less actors hmmm is it a male or a female. Awakening normies are providing me with much merriment. Gay Couple spends time together outdoors. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. Now are the monoliths totally responsible for all of this? Wish the 80s and 90s were back, where people actually cared about each other and understood each other. Exactly! Of course, when I searched with Google for this, nothing would show up. Diversity in TV advertising has improved in the ensuing years. Meanwhile, teachers and politicians allow drag shows in elementary schools. All men are demeaned in commercials and have been for a long time but especially Black men lately. In fact, you hardly see boys at all in commercials now. Sorry, I have a life to live and just dont care about this issue anymore. Black people put the word out to lie on census to keep population % low. https://en.wikipedia.org/wiki/Brother Mostly white men. (Facebook Advertising) 9. I could not agree more with what you have written. There is absolutely nothing fair about not using black men and black women as a family unit along with their children. They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. I have no reason to protest but seeing it recognized and discussed just made my day! This gap is both unsettling and unacceptable to most of today's consumers. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. Another word for it is indoctrination, and its rampant. This is the new WOKE CULTURE we are dealing with right now. I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. But true. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. You may have missed my point. I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. Lgbtq is crossing the line. These trends in media and advertising grieve me deeply for 2 reasons. CTV Advertising Means Diversity. . But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. Not just all blacks do this. They arent awake. Alas, the way advertisers misrepresent their audiences insults us all. Sadly I feel like the shooting in Buffalo is just the beginning. All they are doing is checking a box on the inclusivity inventory checklist. for the winter. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. Its all so twisted, isnt it? Advertisers are 'trying too hard' to demonstrate diversity | Daily Mail Online Channel 4 YouGov poll looked at representation of BAME and LGBT communities Broadcaster claims that brands are. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. But it would be naive to think that many brands and advertisers arent also being driven by other factors, including a fear of being labeled racist and canceled. Those ranchers usually drive large pickups. And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. Sorry, but the black guy in the star wars wasn't such a good actor. The dilemma we face with reparation, is that when someone feels wronged, and they choose to remain bitter, no amount of apologies and reparations will ever suffice. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. Makes no sense. I feel like someone is trying to brainwash America. Just saw two in a row with black families. However, that does not explain why they ignore the 80% of whites that are the current and future customer of these products. These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. Its the only effect Ive personally seen. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. Mandy Glidewell, CentricsIT, 9. Now that the global elite has removed their velvet glove the iron fist is so obvious that slow learners are finally seeing their work in progress, and the normies are left to stew with the question: WHY? 8. Why do so few women work as coal miners? There is so much going on that really is inter-related. Ive seen plenty of representation of women in hijab, though. Powers that be in Hollywood and on Madison Avenue want women to stop breeding with white men. (Although, a quick Google search shows most of these body positivity models to be black, of course.) I dont know whats coming over me. Maybe this is why advertisers are pushing these social agendas?? But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. Appreciate your thoughts, Robert. And if the definition of racist necessarily requires holding a position of power, then tell me who has power over the hearts and minds of our kids en masse through public institutions and entertainment propaganda: A. rappers, celebrities, certain unnamed conglomerates who happen to operate a HUGE segment of childrens programming, et all? Its the far left wing radical idiots that want to appease people of color. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. They have been totally emboldened and safe feeling, they dont need to wear a mask. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. Where were all of these companies five years ago. Boy.. America lost its spine. Subliminally the affect is that white females should be dating black males or are supposed too. Wow, where will this country get our future warriors? Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. But jeez, its getting worse and worse. Mainly in the USA is Black pushed so hard. The way I think of it, if I was an alien circling the Earth in my spaceship and the only thing I knew about the human race was from what I saw in tv ads, then I would have to conclude that most families consist of a black dad, a white mom, two very light skined children, and, judging by the huge modern kitchen, are living in a beautiful house. Because racism is OK when its a minority group thats doing it. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. Ive been retired for 9 months now and I have been watching a lot of TV lately. Being neutral isnt going to change anything. Retail Media Networks: A Forced Marriage or Perfect Partnership? Thank you for your comment. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. I am really tired of seeing mainly blacks featured in TV ads! If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. To a black person, diversity means adding black people. Good response posts too. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. A person identified as white is a racist, by definition. If the advertisers followed the US population demographics itd be one thing. The Cranky Creative. African slavery existed well before the arrival of Europeans. This trend is NOT about money. Not sure how its Obamas doing but whatever. Homosexual couple having fun together "Diversity" has many different . A certain percentage of people see the propaganda for what it is, Charles. There WAS a time in the US when blacks and whites dressed the same, enjoyed much of the same music, went to the same civic celebrations, etc. For example, hire a woman to communicate about womens issues. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. I grew up in a Texas County with a 62% black population. Always use the Golden Rule. Do not hurt others in any way. Some brands are particularly popular with people of different races. I download free movie torrents, many 50s to 70s westerns. Love it! Forced Diversity is a buzzword thrown by bigots to rationalize critiques against works featuring diverse people on the merit that diverse people make a work "worse." Never mentioned is the fact more white folk are shot and killed by the police than are black folk. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. blacks commit crime at higher rates That platform is nearly as bad as Facebook in its censorship of free speech. Im curious if people feel I am I wrong for stating this comment the way I did? It's time for action. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. When they come on, I mute them and wait until they are over. Not so much. How I would love to sit down with you and talk about all of this. Everyone knows that representation is important. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? I noticed that as well about the lack of mention of race in news articles about crimes committed. 5% are other religions. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. Need to tell that to the UPenn swimmer Lia Thomas about the annual prostate exam!! And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. (Theyre 12% of the population, remember.). To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. We expect this from brands (like PETA) whose missions are tied closely to such issues. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. That might seem to make sense but do you know a lot of really poor Asian people in America? Why are there commercials that mention the term baby daddy? If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. Why do we constantly try and guess? Clint Walker got a few breaks but that was an exception, maybe because he wasnt blonde. Answer: An example would be a school district forcing kids to stop going to their closest local public school and being bussed half an hour or more to a lesser quality school in a bad neighborhood, all for the sake of trying to make the student population in their schools more diverse. They see white erasure in western culture and wonder why. Get pregnant, get free insurance, get food stamps and sell them 0.50 on the dollar. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. It makes my skin crawl. Every soldier, police officer and fireman knows this. . Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. The findings are simply not believable. In reality the actual investors have no clue how their portfolios are being used. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. I certainly understand what youre trying to say, but the truth is . if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. Like with so many things in life the pendulem has over swung in an effort to correct an issue. You would think that there were no white couples anymore left in the country or that they were trying to make sure that every white woman television commercials is in an obvious marriage or relationship with children with a black husband in the commercial yet in real America black fathers are the smallest percentage of those at home with their children as a family unit. Overcasting Black folks is simply an effort to keep themselves employed. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. I gave been living in Latin America, Costa Rica, for the last 13 years. Absolutely no hint of animosity between their privileged children (dressed so nicely) and the parents. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. Thats why many modern companies are selecting more diverse models and stories for their ad campaigns. Good lord its so offensive. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today.
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