I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. If you dont know what to write, use my Event Themed Keeping in Touch Letters. (Its just around the corner from you actually in Spring Brook Hills.). No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Copy all of it into one Excel spreadsheet. A Simple Definition to Get You Started. It strikes up a conversation and they start chatting with you. It is such a surprise when someone takes the time to send a note that is personal. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Remind your sellers about something you did that added a lot of value for them. :). RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. All that I need from you is to verify that I have the correct home address and email address for you. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. And this one from the Graham Seeby Group is an excellent example. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Finally, the art of copywriting is helpful too. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. (True Story)Order Your Here! Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Its expected in business. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Diversify Your Outlets 5. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Here's a letter recently sent out by one of my faithful readers. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Now that is a good introductory letter, Marte. (One of my recent clients almost got badly burned by an inflated zestimate!). Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Love it or hate it, email cannot be ignored. Check out our tips for advertising on LinkedIn! He is CEO of Agent Dominator. Pay Special Attention to Those Who Matter Most, 5. Before I started using email marketing, my business was struggling. One of those things is the YAY-ME letter. You make an impression and brand yourself into their head. They got 34 percent from repeat business. Good news! The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Save my name, email, and website in this browser for the next time I comment. This takes some time. How to Nurture Your SOI (+ Free Templates! You Are Truly "Above The Crowd!". Send out a simple four by six postcard. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. But, I thought, no better time than right now. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Now that you know you DO have a sphere of influence, lets take a look at whos in it. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Script #1 - Recent Clients & Professional Connections, I hope all is well! You can use variations of this, but the most important thing you can do is to be authentic. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . That's a wonderful example. This field is for validation purposes and should be left unchanged. Most marketing agents do fails because they don't under. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. You at least need to take the time and make real estate letters personal. Thanks. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. I can see on social media that you are doing quite a bit of traveling and having a great time. Again, theres absolutely no need to sell here. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Thx for sharing. When it comes down to it, an SOI is just a group of people you know personally. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. You can get his full briefing in this video. I just want to check in with you and see how youre doing.. Now you take your scrubbed list upload them to an email marketing program. For most people, their home is their most valuable asset, and its also their biggest liability. You might even want to use a real estate CRM. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Then, you need to make sure that you pay special attention to your ideal client. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Checking in with them to make sure theyre okay is a very normal thing. Sphere of Influence. Youll be shocked at the response. Just pick up the phone. Let them know that this is good news for them as well as for you. Here are a few authentic scripts for. My clients really love it. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Truth is, most agents are terrified to start working their spheres of influence (SOIs). This may also help you earn more business. For those of us who have a hard time tooting our own horn, this is a tough one. Its okay if you have gotten away from being in touch with your SOI. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. I especially liked your photos of the latest outing you had at Russian River. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. People love to look into each others lives, which is why we all love social media. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Theyre a light-hearted, non-pushy way to stay in front of people. First, it is important to take a look at a few statistics that highlight the current housing market. Its time to look inward to your database. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. What We'll Cover Housing Market Statistics 1. Love your ideas and thanks for the inspiration. Now the client is expecting Jasons call and will be much more likely to have a referral ready. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Is there anything I can do for you?. What do you love about it? Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . You arent a clone. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Theres short-term business and there is this big long-term business potential. Congratulations, Lori! The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Thats the last time Im going to use that real estate agent.. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Phone: 205-263-9600 The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. ), And lets face it. You may think that you are so busy that you will never have time to go to another networking event. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Thanks for shring this Yah-me. If they are not receiving them, they are not actually in your sphere of influence. Its a simple shame on me script. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Congrats. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. Tips For Preparation 1. It's been way too long since we've seen each other. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? If theres one SOI pro tip that bears repeating, its this: Never assume. I would love the opportunity to work with you. How do you write a client letter to your sphere of influence and past clients? It would go like this. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. It is also important for you to diversify your outlets. If this has happened to you, you need to re-engage with those people. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well on ActiveRain. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. We have all been there. I am the worst at self-promoting. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. As with follow ups, consistency is the name of the game on social media. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. You can do this by adding value coming from contribution and giving them something they want. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. It's so great to get off on the right foot - this letter would do it. After all, theres only so much time in the day. Take this epic SOI marketing story (again from Justin Seeby). The main thing is not to let them forget that youre an agent and youre there to help them. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style You have truly revolutionized my business.so here's another hurdle.thank you for the insight! And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). So take a different approach. Excellent blog and I'm going to share it with some new agents in my office! Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! In real estate, or any business for that matter, you cant deny the power of the referral. Sound good? Ill be happy to do the research and get back to you quickly. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. One type of ad that has been shown to be very effective is a messenger ad. This field is for validation purposes and should be left unchanged. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Still not sure how to write it? Either theyre using you or theyre referring someone to you. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Your newsletter list is also a great place to find referrals. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. I'm so not into the self praise thing but see so many excellent examples of how to do it right. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. If you use your agent website for your Listing E-Alerts, you can use. For example; Friend, Family, Acquaintance, etc. It wont be like that for long. Approximately 80 percent of all transactions are done within your sphere of influence. What Is a Sphere of Influence? A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. That said, the fact of the matter is that our SOI is where its at. As a result, its upset a lot of our existing lead sources as well. Dear (Name), How are you? Instead, you should spend your time visiting with several people in a one-on-one manner. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Wish I could use it but after 25 years it would look odd! Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Still not sure how to write it? Its a common issue, and sometimes when times are good, it doesnt feel necessary. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Your thoughts? Brian Icenhower of The Real Estate Trainer has a great tip. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Make sure you select something that shows just how well you know them. But the truth is, as humans, were already influencing each other all the time. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. ActiveRain, Inc. takes no responsibility for the content in these profiles, Date. Go to your business page and click at the top where it says "Ad Center.". And conversations with the people we know can lead to all sorts of wonderful things. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. The writer recommended saying "I'm an agent now and I need your help.".
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